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Business Development Director
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Market Expansion Leader
The Market Expansion Leader is responsible for driving business development, enhancing brand presence, and growing the customer base. They will also strengthen influencer relationships, expand contractor engagement, and ensure sales growth through effective strategies.
Key Responsibilities
- Develop market expansion plans to meet sales targets consistently.
- Contractor Engagement: Conduct product demonstrations and establish strong connections with key stakeholders.
- Site Visits & Funnel Development: Generate and track leads from site visits to optimize conversion rates.
- Funnel Value Tracking: Monitor the pipeline to enhance conversion rates.
- Market Development Initiatives: Organize industry meets to strengthen engagement and relationships.
- Corrective Action Implementation: Address underperforming primary partners/products in alignment with HO and product managers.
- Influencer Connect: Drive increased participation in key influencer programs to enhance brand visibility.
- Activity Reporting: Provide structured updates to managers and HO on a regular basis.
- Market Intelligence Gathering: Collect and share relevant insights about the assigned market.
- Execution & Monitoring of Market Activities: Work closely with RSM/ASM to ensure effective implementation of strategies.
- Contractor Training & Development: Lead training sessions to enhance contractor skill sets and loyalty.
Requirements
The ideal candidate should hold a Bachelor's or Master's degree in Sales, Marketing, Business, or a related field. Strong communication and interpersonal skills are essential for this role.
