Retention Marketing Specialist
1 week ago
Company Overview
Welcome to Wizdom, a leading platform that empowers millions of learners to achieve their self-growth goals. We provide 3000+ summaries and insights of the world's best books, courses, and podcasts, making learning accessible anytime, anywhere.
About the Role
We are seeking a highly motivated Retention Marketing Specialist to join our team in Mumbai. As a key member of our marketing department, you will be responsible for developing and executing comprehensive customer retention strategies across various channels (email, SMS, push notifications, in-app messaging) to nurture users throughout their journey with Wizdom.
About You
We're looking for an experienced professional with a proven track record of developing and executing successful retention and growth campaigns across mobile app platforms. You should have a strong understanding of marketing automation tools and marketing analytics platforms. Excellent data analysis skills, project management, and organizational skills are a must. Passion for marketing and a deep understanding of customer behavior are essential qualities for this role.
The Job Responsibilities
- Customer Lifecycle Management:
- Develop and execute comprehensive customer lifecycle marketing programs to nurture users throughout their journey with Wizdom.
- Create dynamic user segments based on demographics, behaviour, and lifecycle stage to deliver targeted and relevant communications.
- Design and implement automated campaigns to optimize key touchpoints and drive user engagement.
- Collaborate with product and content teams to ensure seamless user journeys from acquisition to activation, retention, and advocacy.
- Retention & Growth Strategy:
- Analyze user data to identify key trends, user pain points, and opportunities for improvement.
- Develop data-driven retention and growth strategies to maximize user lifetime value and drive sustainable app growth.
- Partner with the product and engineering teams to implement features and functionalities that enhance user experience and address retention challenges.
- Implement loyalty programs and referral initiatives to incentivize repeat engagement and customer acquisition.
- Marketing Automation & Martech Expertise:
- Manage and optimize marketing automation platforms to create personalized user journeys and automated campaigns.
- Craft compelling and engaging email, SMS, and in-app messages that resonate with different user segments.
- A/B test different campaign elements to optimize performance and conversion rates.
- Monitor and analyze campaign performance metrics to measure success and identify areas for improvement.
- Collaboration & Communication:
- Work closely with cross-functional teams to ensure alignment between marketing initiatives and broader business goals.
- Clearly communicate marketing strategies and campaign results to stakeholders.
- Possess excellent written and verbal communication skills to effectively convey complex data insights to both technical and non-technical audiences.
The Qualifications
- Bachelor's degree in Marketing, Business Administration, Data Science, or a related field (Master's degree a plus).
- 3+ years of experience in retention marketing, growth marketing, or a related field.
- Proven track record of developing and executing successful retention and growth campaigns across mobile app platforms.
- Strong understanding of marketing automation tools and marketing analytics platforms.
- Excellent data analysis skills with the ability to interpret data, identify trends, and draw actionable insights.
- Excellent project management and organizational skills with the ability to prioritize tasks and manage multiple projects simultaneously.
- Passion for marketing and a deep understanding of customer behavior.
- Excellent communication and collaboration skills.
The Benefits
- Competitive salary: ₹1,200,000 - ₹1,800,000 per annum.
- Opportunities for professional development and growth.
- Collaborative and supportive work environment.
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