Senior Category Development Lead

2 days ago

Kollam, Kerala, India beBeeCategory Full time ₹ 10,44,444 - ₹ 14,28,579
Job Summary

This role is a key position in the organization, responsible for leading the Footwear category. The Category Manager will be tasked with developing and executing strategies to drive category growth through innovation, range optimization, and vendor partnerships.


Key Responsibilities
  • Develop and execute strategies to achieve category targets by creating a competitive and customer-relevant footwear assortment.
  • Collaborate with cross-functional teams to plan product launches ahead of seasons, ensuring timely execution of collections aligned with footwear trends and seasonal demands.
  • Work closely with vendors to select product lines considering materials, design elements, comfort features, price points, and value propositions.
  • Finalize the product assortment and approve commercial selling prices to ensure competitiveness and profitability.

Market Focus and Strategy
  • Understand customer behavior, aspirations, activity-based requirements, and lifestyle trends to translate them into category offerings.
  • Conduct regular competitor analysis to stay informed of market pricing, offers, and assortment strategies.
  • Bridge customer needs with product development by collaborating with designers and influencing the creative process with data-backed insights.
  • Lead post-launch performance analysis, identify gaps, and implement corrective measures quickly.

Vendor Management
  • Build and nurture long-term partnerships with footwear vendors and manufacturers, ensuring a consistent supply chain.
  • Develop a pipeline of alternative vendors to safeguard supply and enable category scalability.
  • Provide inputs for vendor evaluation based on quality, pricing, capacity, and reliability.

People Management
  • Build, coach, and mentor a high-performing team to achieve category goals and develop footwear-specific expertise.
  • Foster engagement, motivation, and ownership within the team.
  • Identify and groom emerging leaders with footwear product knowledge, attention to detail, and merchandising insights.

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