Director of Global Marketing and Business Development

We are seeking a seasoned marketing leader to drive our brand positioning, growth strategy, and customer acquisition in the competitive HR Tech SaaS market.

This is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions our platform as a market leader in contingent workforce management and talent technology.

Job Description:

We are looking for an exceptional candidate who can develop and execute a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.

The ideal candidate will have prior experience driving a 10X growth for a B2B SaaS platform over a 2-3 year period and should have an AI first mindset with extensive marketing automation AI tools expertise.

Responsibilities include:

• Developing and executing a global marketing strategy to drive brand awareness, lead generation, and customer engagement.
• Positioning our platform as the premier VMS solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
• Leading brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
• Aligning marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
• Driving multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
• Developing and optimizing lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
• Implementing data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
• Owning and optimizing the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
• Overseeing the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our platform as a trusted authority in workforce solutions.
• Collaborating with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
• Developing and executing conference, event, and sponsorship strategies to position our platform at the forefront of HR Tech and contingent workforce events.

Required Skills and Qualifications:

The ideal candidate will have:

• 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
• Prior experience driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
• An AI first mindset with extensive marketing automation AI tools expertise.
• Extensive experience in US, EU, and other global markets.
• A proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
• A deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
• Experience managing global marketing campaigns and working with enterprise sales teams.
• Strong expertise in marketing automation, CRM platforms, and analytics tools.

Benefits:

You will have the opportunity to:

• Lead the global marketing vision for a high-growth HR Tech SaaS company.
• Work with a passionate, innovative, and data-driven leadership team.
• Competitive compensation and performance-based incentives.
• Career growth opportunities.

Why Join Our Team?

This is a unique opportunity to drive transformation in the future of work, workforce automation, and talent technology.