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Senior Pay Per Click Specialist

4 weeks ago

Gurgaon, Haryana, India SIB Infotech Full time
Job Description

At SIB Infotech, we are seeking a seasoned Senior Pay Per Click Specialist to join our team of digital marketing experts. As a key member of our team, you will be responsible for creating and executing strategic paid marketing campaigns that drive traffic, increase conversions, and maximize ROI for our clients or our company.

Key Responsibilities:

  • Take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking.
  • Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Develop and execute effective PPC strategies that drive tangible results.
  • Analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions.

Requirements:

  • Master's degree from a recognized college.
  • 3-6 years of experience in the digital marketing landscape.
  • Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping.
  • Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau.
  • Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.

What We Offer:

  • A dynamic and fast-paced work environment with a flexible and adaptable mindset.
  • The opportunity to work with a comprehensive array of digital marketing services, including SEO, PPC, Graphic Design, Social Media Marketing, and Software Development.
  • A collaborative and supportive team environment with a focus on professional growth and development.

About SIB Infotech:

SIB Infotech is a digital marketing organization committed to boosting brand visibility in the ever-changing online world. With a comprehensive array of services, we offer comprehensive assistance to help businesses succeed on the internet.