Digital Marketing Specialist
7 days ago
About the Role
We are seeking a skilled Digital Marketing Specialist with expertise in Pay-Per-Click (PPC) advertising to join our team at Snaphunt.
Job Overview
This is an exciting opportunity for a motivated and experienced professional to take on a key role in our digital marketing efforts. As a Digital Marketing Specialist, you will be responsible for developing and executing effective PPC strategies to drive high-quality leads and conversions across various platforms.
Key Responsibilities
- Design and implement optimized PPC campaigns across Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and other social media platforms to achieve maximum ROI.
- Conduct thorough keyword research, ad copywriting, and ad creative optimization to improve click-through rates (CTR) and conversion rates.
- Analyze campaign performance using data-driven insights and strategy, identifying areas for improvement and implementing changes to optimize results.
- Stay up-to-date with industry trends, best practices, and algorithm updates in PPC advertising, ensuring our strategies remain competitive and effective.
- Provide regular reports and analysis to stakeholders, highlighting key performance metrics, insights, and recommendations for optimization.
- Develop and maintain a deep understanding of our target audience, their needs, and preferences to inform our marketing strategies.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives and alignment with business objectives.
Requirements
- 2+ years of experience in digital marketing, with a strong focus on PPC advertising and lead generation.
- Bachelor's degree or diploma in Marketing, Business Administration, or a related field.
- Expertise in PPC platforms, including Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and other social media platforms.
- Proven track record of successfully managing PPC campaigns and delivering measurable results in terms of volume, quality, and ROI.
- In-depth understanding of PPC best practices, bidding strategies, keyword research, ad targeting, and campaign optimization techniques.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends and best practices.
About Us
SnapHunt is a pioneering company in Free Trade Warehousing Zones (FTWZs) and 3PL, with a presence across India and facilities in major cities. We offer a dynamic and challenging work environment that fosters growth, innovation, and excellence. If you're a talented and motivated individual looking for a new challenge, we encourage you to apply for this exciting opportunity.
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