Luxury Brand Marketing Specialist

This is a dynamic role in the marketing and communications department. The Marketing Communications Manager will lead the development of comprehensive marketing strategies to align with brand objectives, focusing on target communities globally.

• Develop immersive experiences through storytelling initiatives that foster an emotional connection between the target community and the brand.
• Collaborate with internal teams to ensure brand identity consistency and implementation of brand tone messaging across all platforms.

Marketing Campaigns/ Collaborations (Online & Offline):

• Plan, execute, and monitor marketing campaigns tailored for the target community globally in the art and design space.
• Utilize digital and social media platforms to engage with the target community and clients as part of the client engagement strategy.
• Analyze campaign performance and alter strategies to optimize results both offline and online.
• Monthly detailed reports and calendar management for various marketing and communication activities planned.

Content Creation:

• Contribute to creating high-quality content that showcases the brand's ethos and values in coordination with internal teams or agencies.
• Designing and writing compelling content for websites, social media, blog posts, articles, videos, stories, press releases, etc.
• Develop innovative digital strategies to connect with audiences and grow the online community.
• Ensure all marketing and communication materials are localized and culturally adapted for the target community and clients in the art and design space worldwide.

Public Relations & Media Outreach:

• Develop and manage relationships with key national and international media outlets, journalists, publications, and galleries to secure full-feature coverages in relevant publications and platforms.
• Develop and design press releases, media kits/advisories, articles, and other communication materials.
• Manage communication and act as a spokesperson for the brand as and when necessary.

Store Launch & Event Management:

• Develop and implement comprehensive marketing plans for new store launches in India and international locations.
• Coordinate with internal teams to ensure alignment on store launch activities both online and offline.
• Ideate and execute marketing and communication plans for national and international events, art and design shows, private previews, launches, exhibitions, press conferences, and media events.
• Coordinate logistics, manage budgets, and ensure successful event execution globally.
• Evaluate event success and gather feedback for continuous improvement.

Brand Messaging and Strategy:

• Position the brand effectively in Dubai by unique brand messaging strategies for both print and digital mode.
• Develop and implement a comprehensive brand communication strategy aligned with brand identity.
• Ensure consistent brand messaging across all print and digital platforms, including brand collaterals, social media, website, etc.
• Create and maintain brand guidelines to ensure consistency in tone, style, and messaging in-line with master marketing and communication plans.

Brand Representation:

• Ensure alignment of all communication efforts with the brand's core values, vision, and mission.
• Ensure the tone, voice, and visuals of all communications reflect the brand's identity.
• Represent the brand at various national and international events, art and design shows, private previews, launches, exhibitions, press conferences, and media events.

Creative Agency Management:

• Coordinate with associated marketing and communication agencies to achieve objectives and targets outlined in master communications roll-out plans.
• Monitor and evaluate agency performance regularly and provide constructive feedback for improvement.
• Ensure quality and timely execution of plans by agencies.

Education:

Postgraduate in Luxury Brand Management/Master's in Marketing and Communication from a reputed institution.

Experience:

7+ years of experience in the luxury industry, including high-end furniture and interior design companies, architects, and interior designers, as well as ultra-luxury brands.

Location:

Jaipur/Delhi (open to extensive traveling as and when required in line with marketing and PR plans).