– Luxury Brand Strategist –

3 days ago


GTB Nager, India beBeeLuxury Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Luxury Brand Manager
About the Role:

We are seeking an exceptional Luxury Brand Manager to join our team. As a key member of our organization, you will be responsible for developing and executing global and regional brand strategies aligned with our vision and business objectives.

Key Responsibilities:
  • Brand Strategy & Positioning: Develop and execute global and regional brand strategies aligned with our vision and business objectives. Ensure brand consistency across all marketing, retail, digital, and PR activities.
  • Product Development & Launches: Collaborate with product development, perfumers, and design teams on new fragrance launches and limited editions. Lead go-to-market strategies, launch campaigns, and storytelling initiatives. Oversee packaging design and product presentation to align with luxury standards.
  • Marketing & Communications: Partner with digital, PR, and creative teams to develop compelling campaigns across all media platforms. Manage content creation for product storytelling, seasonal campaigns, and influencer/celebrity partnerships. Coordinate brand events, press launches, and exclusive client experiences.
  • Retail & Customer Experience: Work closely with retail and merchandising teams to ensure a seamless, premium customer journey. Implement in-store visual merchandising guidelines and brand training for sales staff. Monitor consumer feedback and CRM insights to optimize customer engagement and retention.
  • Performance Tracking & Budgeting: Define and track KPIs to measure brand performance, awareness, and sales impact. Manage brand budgets and ensure effective allocation of resources across projects.

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