Luxury Brand Manager

1 week ago

GTB Nager, India Fraganote Full time

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. 

Responsibilities

  • Brand Strategy:
  • Develop and execute a compelling luxury brand strategy aligned with business goals and global trends.
    • Product Launches:
    • Lead end-to-end planning of luxury product launches — from ideation to execution, including packaging, communication, and go-to-market campaigns.
      • Content & Storytelling:
      • Craft elevated brand narratives and creative campaigns that evoke desire and reflect brand heritage, craftsmanship, and exclusivity.
        • Customer Experience:
        • Design and refine omnichannel experiences (online + offline) to ensure a seamless and premium customer journey.
          • Partnerships & Influencers:
          • Build strategic collaborations with tastemakers, luxury influencers, stylists, and artists to enhance brand desirability and cultural relevance.
            • Market & Trend Analysis:
            • Monitor global luxury trends, competitor activity, and customer insights to inform innovation and differentiation.
              • Performance Tracking:
              • Measure and analyze the impact of campaigns and brand health metrics. Use data to continuously refine positioning and ROI.

Required Skills & Qualifications

  • Bachelor's/Master's degree in Marketing, Luxury Brand Management, Fashion, or related field.
    • At least 2 years of experience in brand management or marketing for a luxury or premium D2C brand.
      • Strong aesthetic sense with an eye for design, detail, and storytelling.
        • Proficiency in digital marketing, PR, and influencer marketing strategies.
          • Excellent communication and leadership skills.
            • Global mindset with cultural sensitivity and adaptability.

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