User Acquisition Strategist

6 days ago

Cochin, Kerala, India beBeeAcquisition Full time ₹ 20 - ₹ 30

As a seasoned User Acquisition Professional, you will oversee the entire UA funnel - from campaign conceptualization to in-depth performance analysis.

Your goal will be to acquire high-quality users at scale and maximize long-term ROI through strategic planning, technical expertise, and creative collaboration.

This role is ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:
  • Plan, launch, and optimize UA campaigns across major ad platforms, including Meta, Google Ads, TikTok, and Unity.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key metrics such as CAC, LTV, and ROI.
  • Implement structured A/B tests for campaigns, audiences, and creatives to drive user acquisition efficiency.
  • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) like AppsFlyer.
  • Collaborate with engineering teams to QA and troubleshoot SDK/event integrations.
Qualifications:
  • 4+ years of hands-on experience in UA for mobile games, preferably in social, hypercasual, or casino genres.
  • Proven expertise with major ad platforms and MMPs, including event setup and analysis.
  • Strong working knowledge of UA KPIs, such as CPI, CAC, ROAS, ROI, LTV, and retention.
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools, such as Excel, SQL, Looker Studio, Tableau, or equivalent.
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.
Benefits:
  • Opportunity to work with cutting-edge technologies and industry-leading brands.
  • Chance to develop expertise in UA strategy and execution.
  • Professional growth opportunities in a dynamic and innovative environment.

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