Digital Campaign Manager

11 hours ago

Kannur, Kerala, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 25,00,000
Programmatic Lead

We are an integral part of a leading global media and advertising agency group, one of the largest in the world. Our network comprises branded agencies and specialty firms providing services in advertising, strategic media planning, digital marketing, direct marketing, public relations, and other communications services.

Our India office plays a key role for our group companies and global agencies by delivering high-quality products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting role that involves managing day-to-day campaign performance across various Demand Side Platforms (DSPs) and related platforms.

  • Successfully manage campaigns across different DSPs and related platforms.
  • Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
  • Manage campaigns on DSPs through optimization strategies, campaign insights, monitoring, and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
  • Collaborate with the agency team to develop best-in-class solutions based on available technology.
  • Oversee media tracking and analytics set up and implementation.
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Understand and describe bottom-up planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.

This may be the right role for you if you have:

  • 4 to 6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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