
Digital Media Campaign Strategist
2 weeks ago
We are seeking a seasoned Paid Advertising Specialist to lead and manage our digital marketing campaigns.
Key Responsibilities:
- Develop and execute paid media strategies across Google Ads, Facebook, Instagram, and other platforms.
- Conduct thorough research on keywords, target audiences, and competitors to optimize campaign effectiveness.
- Monitor and analyze daily campaign performance, making data-driven decisions to improve clicks, conversions, and ROI.
- Collaborate with creative teams to design and produce high-performing ad creatives that meet brand guidelines.
- Track, analyze, and report campaign results with actionable insights.
- Manage budgets efficiently and ensure campaigns align with business objectives.
- Stay up-to-date with the latest platform changes, industry trends, and best practices in paid advertising.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 1–3 years of experience in paid media/digital advertising.
- Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing funnels and key performance metrics (CTR, CPC, CPA, ROAS, etc.).
- Ability to work on multiple campaigns and deliver under tight deadlines.
- Google Ads or Facebook Blueprint certifications a plus.
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