Digital Media Campaign Strategist

2 weeks ago


Kannur, Kerala, India beBeeAdvertising Full time ₹ 40,00,000 - ₹ 80,00,000
Job Title

We are seeking a seasoned Paid Advertising Specialist to lead and manage our digital marketing campaigns.

Key Responsibilities:

  • Develop and execute paid media strategies across Google Ads, Facebook, Instagram, and other platforms.
  • Conduct thorough research on keywords, target audiences, and competitors to optimize campaign effectiveness.
  • Monitor and analyze daily campaign performance, making data-driven decisions to improve clicks, conversions, and ROI.
  • Collaborate with creative teams to design and produce high-performing ad creatives that meet brand guidelines.
  • Track, analyze, and report campaign results with actionable insights.
  • Manage budgets efficiently and ensure campaigns align with business objectives.
  • Stay up-to-date with the latest platform changes, industry trends, and best practices in paid advertising.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of experience in paid media/digital advertising.
  • Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
  • Strong analytical and problem-solving skills.
  • Good understanding of digital marketing funnels and key performance metrics (CTR, CPC, CPA, ROAS, etc.).
  • Ability to work on multiple campaigns and deliver under tight deadlines.
  • Google Ads or Facebook Blueprint certifications a plus.


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