Platform Media Buyer

6 days ago

Hyderabad, Telangana, India beBeeDigital Full time ₹ 80,00,000 - ₹ 1,50,00,000
Ad Tech Specialist Job Description

About the Role:

We are seeking a highly skilled Ad Tech specialist with expertise in campaign optimization and troubleshooting.

  • The ideal candidate will have at least 5 years of experience working with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs).

This position demands an individual who can effectively manage digital advertising campaigns across various platforms, ensuring high performance and effective media buying.

Campaign Troubleshooting & Optimization:

Troubleshoot and optimize digital advertising campaigns, ensuring high performance and addressing issues across DSP and SSP platforms. Collaborate with cross-functional teams to refine campaign strategies based on data insights.

DSP and SSP Management:

Proficiently manage and execute campaigns across DSPs and SSPs. Develop strategies to maximize ROI and ensure effective media buying.

Tag Implementation & Management:

Create, test, and manage tracking tags and pixels to ensure correct data capture and performance measurement. Ensure proper tag deployment across various platforms.

Bidding & Targeting Strategies:

Leverage knowledge of bidding strategies to optimize budget allocation and campaign performance. Understand and implement sophisticated targeting techniques to ensure ads reach the right audience segments.

Video Campaign Expertise:

Design, manage, and optimize video-based campaigns across multiple platforms. Ensure adherence to video specifications, tag configurations, and quality reporting.

Data-Driven Reporting & Analysis:

Utilize reporting tools to track campaign performance, analyze key metrics, and generate insights for optimization. Provide regular reports to internal stakeholders with actionable recommendations.

Key Requirements:

  • Minimum 5 years of hands-on experience in digital marketing, specifically in Ad Tech (DSP/SSP).
  • Strong experience in campaign optimization and troubleshooting across digital advertising platforms.
  • Deep understanding of bidding strategies, targeting methods, and media buying across DSPs and SSPs.
  • Hands-on experience managing video-based campaigns, including video specs, tag setup, and quality reporting.
  • Experience in managing and troubleshooting CTV campaigns, with focus on platforms, creatives, and performance tracking.
  • Expertise in tag management, tracking, and troubleshooting across multiple platforms.
  • Proficient in campaign management tools, ad servers, and analytics tools.
  • Strong analytical skills and the ability to generate insights from performance data.
  • Ability to manage multiple campaigns and projects in a fast-paced environment.
  • Excellent communication skills to collaborate with internal teams and external partners.

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