Digital Media Buyer

3 days ago

Hyderabad, Telangana, India beBeeSpecialist Full time ₹ 18,00,000 - ₹ 24,00,000

Programmatic Advertising Specialist

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  • Job Description:

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  • The primary objective of the Programmatic Advertising Specialist is to oversee the successful execution and management of programmatic campaigns.

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  • Key Responsibilities:

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  • Client Onboarding and Account Setup:

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  • • Assist in the client onboarding process, including setting up partner accounts and platform configurations.

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  • • Schedule and participate in onboarding and handover calls, addressing any previous campaign setups or requirements.

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  • Campaign Management:

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  • • Support the execution and management of programmatic campaigns across various platforms (e.g., DV360).

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  • • Ensure proper setup and optimization of campaigns in line with client KPIs and performance goals.

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  • Platform Capabilities:

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  • • Stay updated on the latest programmatic trends and platform capabilities to enhance campaign effectiveness.

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  • • Regularly audit and troubleshoot campaigns to ensure efficient delivery and performance.

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  • Reporting and Analytics:

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  • • Collaborate with the analytics team to generate detailed performance reports for clients.

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  • • Use data-driven insights to provide recommendations for optimizing campaigns.

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  • Cross-Department Collaboration:

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  • • Work with account management, creative, and tech teams to ensure smooth workflow and deliverables.

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  • • Act as a liaison between offshore teams and internal stakeholders to streamline tasks and campaign execution.

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  • Task Ownership and RACI:

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  • • Take ownership of specific tasks within the RACI framework, ensuring accountability and transparency in campaign management.

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  • • Engage in continuous learning to elevate from Level 1 to Senior Executive roles.

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  • Qualifications:

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  • Bachelor's degree in Marketing, Business, or a related field.

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  • 3+ years of experience in digital marketing, with a focus on programmatic media buying.

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  • Familiarity with DSPs like DV360, The Trade Desk, or others.

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  • Strong analytical skills with proficiency in Excel, Google Analytics, and other reporting tools.

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  • Excellent communication and time-management skills.

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  • Ability to work in a fast-paced, dynamic environment.

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  • Preferred Qualifications:

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  • Advanced knowledge of DSP platform capabilities and automation tools.

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  • Experience in client-facing roles or with offshore team collaboration.

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