Media Planner

2 weeks ago

Hyderabad, Telangana, India Rabbit Digital Branding Solutions Full time ₹ 6,00,000 - ₹ 8,00,000 per year

Job Title: Media Planner

Location: Hyderabad

Employment Type: Full-Time

About the Role

We are seeking a detail-oriented and strategic Media Planner to join our team. The role involves developing, executing, and optimizing media plans across digital, print, TV, radio, and outdoor platforms. The ideal candidate will combine strong analytical skills with creativity to ensure effective campaigns that deliver on client objectives.

Key Responsibilities

  • Develop comprehensive media plans in line with client goals, budgets, and target audiences.
  • Conduct market research, competitor analysis, and audience insights to guide planning decisions.
  • Negotiate with media vendors/agencies for the best rates and placements.
  • Collaborate with the creative and account management teams to align media strategies with campaign objectives.
  • Monitor campaign performance and prepare regular reports with recommendations for optimization.
  • Stay updated with industry trends, new platforms, and emerging technologies in media and advertising.
  • Manage media budgets effectively and ensure maximum ROI for clients.

Key Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 3–6 years of experience in media planning or media buying (agency experience preferred).
  • Strong understanding of digital, traditional, and emerging media channels.
  • Proficiency in media planning tools and analytics platforms.
  • Excellent negotiation, communication, and presentation skills.
  • Strong analytical and problem-solving ability with attention to detail.

Job Type: Full-time

Pay: ₹600, ₹800,000.00 per year

Work Location: In person

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