
Media Planner
3 days ago
JOB DETAILS
1) Work with the client and the account team to understand the client's business objectives and advertising strategy
2) Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns
3) Work on several projects at the same time, often for several different clients
4) Make decisions on the best form of media for specific clients and campaigns
5) Undertake research and analyse data using specialist industry resources
6) Identify target audiences and analyse their characteristics, behaviour and media habits present proposals, including cost schedules, to clients
7) Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
8) Work with colleagues, other departments and media buyers either in-house or in a specialist agency
9) Make and maintain good contacts with media owners, such as newspapers, magazines and websites
10) Manage client relationships to build respect and gain their trust in your judgement proofread advertisement content before release
FUNCTIONAL AREA
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