Senior Media Buyer

2 days ago

Hyderabad, Telangana, India beBeeSearchArbitrage Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Summary

We are seeking a seasoned media buyer to spearhead our search arbitrage strategy, leveraging expertise in paid media campaign management and performance marketing metrics.

The ideal candidate will have hands-on experience in planning, launching, and scaling Meta ad campaigns for search arbitrage funnels, while optimizing for CPC, CTR, and ROI.

  • Bid optimization and campaign scaling for maximum revenue from search feeds.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Drive traffic to monetized landing pages using multiple platforms.
  • Collaborate with feed providers to align campaign traffic sources and maximize EPC.
  • Daily performance reviews, optimizing bids, creatives, placements, and audiences for improved results.
  • A/B testing for creatives, landing pages, and feed response to identify areas of improvement.
  • Track and analyze performance using data analytics tools, providing actionable insights for campaign enhancement.
  • Develop campaign strategies based on ROI goals and market trends.
  • Monitor key performance indicators such as CPC, CPM, CTR, CPA, EPC, ROAS, and provide recommendations for improvement.

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