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Business Development and Brand Strategy Manager

1 month ago

Hyderabad, Telangana, India Infinity Learn Full time
Job Title: Business Development and Brand Strategy Manager

About the Role:

We are seeking a highly skilled Business Development and Brand Strategy Manager to lead our brand positioning, marketing, and communication efforts. The successful candidate will have a strong understanding of B2B sales cycles, customer behavior, and decision-making processes.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies that align with business goals and market needs.
  • Define and refine the brand's value proposition, ensuring consistent messaging across all touchpoints.
  • Analyse market trends, customer insights, and competitor positioning to maintain a competitive advantage.
  • Plan, develop, and execute B2B marketing campaigns, ensuring consistent brand messaging.
  • Craft compelling content for websites, social media, email, case studies, whitepapers, and presentations.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • 5+ years of experience in brand management or marketing, with a focus on B2B markets.
  • Strong analytical skills and ability to translate insights into actionable strategies.
  • Proficiency in digital marketing, including social media, SEO, SEM, and email marketing.
  • Experience in managing budgets, reporting on ROI, and optimizing brand performance.

What We Offer:

  • A competitive salary range of $100,000 - $150,000 per annum.
  • Opportunities for career growth and development.
  • A dynamic work environment with a collaborative team.