Business Development and Brand Strategy Manager
4 days ago
About the Role:
We are seeking a highly skilled Business Development and Brand Strategy Manager to lead our brand positioning, marketing, and communication efforts. The successful candidate will have a strong understanding of B2B sales cycles, customer behavior, and decision-making processes.
Key Responsibilities:
- Develop and execute comprehensive brand strategies that align with business goals and market needs.
- Define and refine the brand's value proposition, ensuring consistent messaging across all touchpoints.
- Analyse market trends, customer insights, and competitor positioning to maintain a competitive advantage.
- Plan, develop, and execute B2B marketing campaigns, ensuring consistent brand messaging.
- Craft compelling content for websites, social media, email, case studies, whitepapers, and presentations.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- 5+ years of experience in brand management or marketing, with a focus on B2B markets.
- Strong analytical skills and ability to translate insights into actionable strategies.
- Proficiency in digital marketing, including social media, SEO, SEM, and email marketing.
- Experience in managing budgets, reporting on ROI, and optimizing brand performance.
What We Offer:
- A competitive salary range of $100,000 - $150,000 per annum.
- Opportunities for career growth and development.
- A dynamic work environment with a collaborative team.
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