Brand Strategy Executive
6 days ago
Kshema General Insurance Limited, India's pioneering digital agri-insurance company, was established in 2018. Our mission is to empower farmers with resilience against financial distress due to extreme climate events and perils through localized insurance solutions.
We leverage technology to provide cutting-edge insurance products to our clients. With a pan-India presence and over 500 employees, we are committed to making a positive impact on the agriculture sector.
Job DescriptionSenior Brand Manager (Contractual)
We seek a motivated and proactive Senior Brand Manager to join our team. In this role, you will be instrumental in developing and executing brand strategies to help build and strengthen our brand presence.
- Assist in developing and implementing brand strategies and plans that align with the company's objectives.
- Support the creation of brand positioning, messaging, and identity that differentiates us in the market.
Key Responsibilities:
- Plan and execute brand campaigns across digital, social, and traditional media channels.
- Collaborate with creative teams to develop engaging content and ensure brand consistency.
- Research market trends, consumer preferences, and competitive landscape.
- Use insights to inform brand strategy and optimize campaign performance.
Requirements:
- MBA from a reputed B-School
- 4-6 years of experience in brand management or a related role, preferably in Consumer brands
- Knowledge of the IPO process and how brand management fits into the broader context of going public.
As a Senior Brand Manager at Kshema General Insurance Limited, you will have the opportunity to work with a dynamic team and contribute to the growth and development of our brand. The estimated salary for this position is ₹35 lakhs - ₹45 lakhs per annum, depending on your qualifications and experience.
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