Chief Branding Officer

1 month ago

Hyderabad, Telangana, India NTT DATA Business Solutions Full time

About Us

NTT DATA Business Solutions is a leading provider of value-added SAP solutions, with over 12,000 employees in more than 30 countries. We specialize in designing, implementing, and developing custom-fit SAP solutions for our global customers.

Career Opportunities

We are seeking an experienced and dynamic Chief Branding Officer to join our team in Hyderabad. As a key member of our global marketing team, you will be responsible for crafting and executing our brand strategy, managing public relations, and overseeing internal and external communications.

Key Responsibilities:

Brand Strategy & Global Alignment:

Develop and implement a cohesive brand strategy that aligns with our company's global marketing goals and objectives.

Ensure a consistent and unified brand identity across all touchpoints, working closely with our global marketing team.

Conduct regular brand audits and manage brand standards to maintain integrity and alignment globally and locally.

Monitor market trends and leverage global insights to continually evolve and position our brand effectively.

Corporate Communications:

Oversee the corporate communication strategy, managing both internal and external messaging in alignment with global standards.

Plan and execute PR campaigns, ensuring alignment with our brand's overall narrative and global marketing priorities.

Build and maintain relationships with media to maximize positive coverage and brand visibility.

Develop crisis communication strategies and uphold our brand's reputation, ensuring consistency with global guidelines.

Content Development & Storytelling:

Create brand narratives and corporate messaging that resonate across diverse markets and align with our global content strategy.

Collaborate with our global marketing team and other departments to ensure a cohesive and engaging content approach.

Champion storytelling that reinforces our brand values, fosters brand loyalty, and strengthens our global brand positioning.

Leadership & Team Management:

Work closely with cross-functional teams globally and locally to maintain unified messaging and brand objectives.

Encourage professional development and foster a collaborative environment across team members and departments.

Stakeholder Engagement:

Cultivate and manage relationships with key stakeholders, including customers, partners, internal teams, and media.

Represent our brand and company in key public engagements and press events, as required.

Prepare presentations, speeches, and other critical communications for senior leadership, ensuring alignment with global messaging.

Measurement & Analysis:

Define KPIs for branding and communications initiatives and report on effectiveness in alignment with global metrics.

Leverage analytics to refine strategies, make data-driven decisions, and continuously improve our brand's impact.

Incorporate best practices to strengthen our brand reputation and market positioning.

Qualifications & Skills:

Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.

10+ years of experience in branding and corporate communications.

Proven success in managing brand strategy and communications in collaboration with a global marketing team.

Strong understanding of digital marketing, public relations, media relations, and content strategy.

Exceptional verbal and written communication skills, with the ability to influence and inspire at all levels.

Experience in crisis communication, reputation management, and stakeholder engagement.

Strategic thinker with a data-driven mindset and strong analytical skills.

Ability to thrive in a fast-paced environment, manage multiple projects, and adapt to global and regional dynamics.

Proficiency with branding and communications tools, platforms, and metrics.

Compensation:

The estimated salary range for this role is ₹25-40 Lakhs per annum, depending on experience and qualifications.

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