Brand Strategy and Development Expert
3 days ago
Old School is seeking an experienced Brand Manager to lead our brand strategy and development efforts for Old School and Old School Brindavanam. This key role will be responsible for developing and executing comprehensive brand strategies, strengthening our brand identity, and driving engagement across all touchpoints.
About the RoleThe successful candidate will have a proven track record in developing and scaling brand identity, with a strong focus on strategic thinking, problem-solving, and communication. Key responsibilities will include:
- Brand Strategy and Social Media: Develop and oversee brand and social media strategies to build a consistent and resonant brand narrative across digital and offline channels.
- Content Development: Collaborate with creative and marketing teams to produce impactful content, including social media posts, videos, and promotional materials, ensuring a cohesive brand message across all channels.
- Brand Performance Analysis: Track and analyze key brand metrics, including awareness, engagement, and conversion rates, utilizing data-driven insights to refine marketing strategies and make informed decisions.
- Brand Identity Management: Build and maintain a consistent brand identity, ensuring all marketing materials, communications, and customer touchpoints reflect the brand's essence and quality standards.
To succeed in this role, you will need:
- A minimum of 5+ years of experience in Brand Marketing, preferably within the Beauty & Personal Care or FMCG sectors.
- Demonstrated success in developing and executing brand and social media strategies.
- Experience in campaign management, content creation, and partnership development.
- Strong analytical skills with a data-driven approach to decision-making.
We offer a competitive salary of $85,000 - $105,000 per year, depending on experience, as well as a range of benefits and opportunities for professional growth and development.
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