Brand Strategy Expert

3 days ago


Hyderabad, Telangana, India Dr. Reddy's Laboratories Full time
Job Description

As a Brand Strategy Expert at Dr. Reddy's Laboratories, you will play a pivotal role in crafting meaningful brand design solutions that prioritize patient experience and user satisfaction.

Collaborate with designers and cross-functional teams to understand project requirements and objectives, focusing on healthcare design and user needs.
Key Responsibilities:

  1. Crafting brand strategy and converting research insights to conceptualise effective brand design solutions for visual identity, packaging and marketing of new and existing products, businesses etc.
  2. Play an active role in brainstorming and conceptualising brand and design ideas.
  3. Leading and facilitating brand strategy and naming workshops and driving consensus between stakeholders.
  4. Articulating and presenting brand strategy concepts, ideas within the team and to external stakeholders.
  5. Take ownership and manage projects and project timelines.
  6. Ensure brand ethos and vision is maintained when converting the strategic vision into visual design.
  7. Coordinate with stakeholders and other team members to ensure the project is on track.
  8. Keep up to date with industry trends, best practices, and emerging brand tools and technologies to enhance your skills and knowledge.

Qualifications:

  • Bachelor's in degree or Master's Degree in any of these disciplines - Visual Communication Design, Graphic Design, Brand Design, Strategy or any other such Design Discipline.
  • Have 4 to 6 years of experience designing for brands that have launched or as an in house brand designer/strategist, showcasing concepts and identity, brand stories and impact.
  • Thorough knowledge of brand strategy, architecture and naming tools as well as workshop frameworks.
  • Working knowledge in using design/print tools and softwares such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Good command of Keynote, Powerpoint and Miro.
  • Able to come up with strong brand design concepts and articulate your ideas to the stake holders.
  • Great eye and passion for visual design principles.
  • Strong online portfolio demonstrating your design projects and creative abilities.

We are offering a competitive salary of $80,000 - $110,000 per year, commensurate with experience.

About Us:

Dr. Reddy's Laboratories is a global pharmaceutical company dedicated to providing high-quality medicines to patients worldwide.



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