Brand Strategist

1 week ago


Hyderabad, Telangana, India Kshema Full time

Job Title: Brand Strategist - Hyderabad

About Kshema

Kshema is a leading organization in the industry, committed to delivering exceptional services and products.

We are currently seeking a highly skilled Brand Strategist - Hyderabad to join our team. This role will be based in our corporate HQ in Hyderabad.

As a Brand Strategist, you will play a crucial part in developing and executing brand strategies that align with our company's objectives. You will work closely with various teams to ensure our brand presence is consistently represented and resonates with our target audience.

Responsibilities
  • Assist in developing and implementing brand strategies and plans that align with our company's objectives.
  • Support the creation of brand positioning, messaging, and identity that differentiates us in the market.
  • Plan and execute brand campaigns across digital, social, and traditional media channels.
  • Collaborate with creative teams to develop engaging content and ensure brand consistency.
  • Research market trends, consumer preferences, and competitive landscape.
  • Use insights to inform brand strategy and optimize campaign performance.
  • Work closely with product, sales, and creative teams to ensure brand integration in product development and go-to-market strategies.
Requirements

To succeed in this role, you will need:

  • MBA from a reputed B-School
  • 4-6 years of experience in brand management or a related role, preferably in Consumer brands
  • Knowledge of the IPO process and how brand management fits into the broader context of going public
  • Previous experience in the IPO process within an organization is a plus
  • Strong understanding of branding principles and marketing strategies
  • Experience with digital marketing, social media, and content creation
  • Excellent organizational and project management skills, with the ability to manage multiple tasks and deadlines
Estimated Salary Range:

₹80,000 - ₹120,000 per month (approximately $10,000 - $15,000 USD), depending on qualifications and experience.



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