
Relationship Manager
2 weeks ago
We are seeking a skilled and experienced professional to strengthen our relationships with loyal customers. As a key member of our team, you will be responsible for designing and executing customer retention journeys across digital channels.
Key Responsibilities:- Customer Lifecycle Management: Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
- Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
- Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts.
- Campaign & Channel Management: Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
- Loyalty & Retention Programs: Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
- Data, Analytics & Reporting: Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
- 3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
- Strong knowledge of CRM tools, automation, and analytics platforms.
- Analytical mindset – comfort with data, cohort analysis, and A/B testing.
- Creative thinker with ability to personalize content and storytelling.
- Strong understanding of customer empathy and solution-driven communication (aligned with our care-first ethos).
- Exposure to eCommerce/beauty/wellness industry preferred.
- Opportunity to scale a high-growth D2C brand trusted by millions.
- Work in a fast-paced, entrepreneurial environment where ideas are valued.
- Be part of a purpose-led, sustainable brand shaping the future of clean beauty.
- Growth path into CRM & Retention leadership roles.
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