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Strategic IT Enabler for Commercial Operations
2 weeks ago
About Us:
We are a multinational pharmaceutical company headquartered in Mumbai, manufacturing and selling pharmaceutical generics, formulations, and nutraceuticals globally.
Our portfolio includes illustrious brands which feature amongst the top 50 pharmaceutical brands in India.
Purpose of the Role:
The IT Business Partner will act as a strategic technology enabler for Sales & Marketing teams, ensuring that IT solutions enhance field force productivity, customer engagement, and data-driven decision-making while ensuring strict compliance with pharma industry regulations.
Key Responsibilities:
- Align IT solutions with business goals and develop a CRM and sales automation roadmap to improve field force effectiveness and physician engagement.
- Ensure full compliance with Indian and global pharma regulations including UCPMP for ethical interactions with HCPs and MCI guidelines, NPPA regulations, and global data privacy laws.
Technology Initiatives:
- Lead CRM implementation, enhancement, and integration with other enterprise applications such as SAP S/4HANA and marketing automation tools.
- Drive sales force automation (SFA) solutions to enhance productivity, real-time reporting, and physician interactions.
- Implement AI/ML-based analytics for sales forecasting, market segmentation, and personalized customer engagement.
- Enable omnichannel marketing strategies, including digital detailing, e-sampling, HCP engagement portals, and virtual sales tools.
Process Optimization:
- Enhance medical representative (MR) effectiveness by implementing mobile-first solutions for call planning, sample tracking, and performance analytics.
- Enable territory and customer segmentation using advanced analytics to drive better targeting and sales outcomes.
Required Skills & Qualifications:
- Master's degree in Computer Science, Information Technology, or Business Management (or a related field)
- 10+ years of experience in pharma industry or chemical manufacturing industry in IT leadership roles focused on CRM, Sales & Marketing technologies, and field force automation.
- Deep expertise in CRM such as Salesforce, or leading CRM solutions in the Indian pharma market.
- Strong knowledge of sales force automation (SFA), digital marketing, AI-driven analytics, and omnichannel HCP engagement.
- Comprehensive understanding of UCPMP regulations and compliance requirements for pharma sales & marketing activities.
- Knowledge of pharma industry compliance in sales and marketing (UCPMP, MCI guidelines, NPPA, GDPR, US FDA).
