Digital Growth Strategist

20 hours ago


Thiruvananthapuram, Kerala, India beBeeMarketing Full time ₹ 8,40,000 - ₹ 9,60,000
Job Title: Performance Marketing Specialist

About WomanCart: A women-centric platform redefining everyday wellness, beauty, and personal care shopping.

We cater to the modern woman who values convenience and choice with a focus on delivering quality, affordability, and seamless digital experiences.

We're committed to building a strong design-led foundation that connects emotionally and functionally with our users.

Key Responsibilities:
  • Plan, execute, and optimize ad campaigns across Google and Meta platforms.
  • Manage spends while ensuring strong ROI.
  • Monitor performance and adjust strategies for maximum efficiency.
  • Scale customer acquisition and retention through targeted campaigns.
  • Experiment with creatives, formats, and audience strategies to unlock growth.
  • Align campaigns with business priorities, seasonal pushes, and product launches.
  • Partner with design, product, and business teams for cohesive campaigns.
  • Deliver performance reports with insights and improvement plans.
  • Keep up with emerging trends, tools, and competitor strategies.
Requirements:
  • Strong knowledge of Google Ads and Meta Ads.
  • Prior e-commerce experience is mandatory.
  • Preferred: Candidates from similar brands.
  • Analytical thinker with a growth-driven mindset.


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