Senior Brand Strategist for Toys

2 weeks ago


Bengaluru, Karnataka, India beBeeToys Full time ₹ 1,00,00,000 - ₹ 2,50,00,000

Job Opportunity:

  • Scale the Toys category by onboarding leading brands and launching them across e-commerce platforms and offline retail channels.
  • Manage the lifecycle of global brands to expand their presence in international markets.
  • Build a curated portfolio of exclusive Toys brands.
  • Drive brand growth through assortment expansion, optimize underperforming products, improve packaging, content, and supply chain, and collaborate with cross-functional teams to maximize brand performance.
  • Contribute to an omnichannel presence across Ecommerce and offline channels.
  • Improve profitability and scalability through margin management and GMV contribution.

Requirements:

  • Prior 8+ years of experience in category management, including 4+ years in offline retail and eCommerce, and at least 2+ years in the Toys category preferred.
  • Deep understanding of Toys consumer behavior, product assortment, manufacturing, and supplier network.
  • Expertise in marketplace/retail selling: category strategy, pricing, visibility, and marketing levers.
  • Demonstrated success in scaling assortment and managing SKU lifecycles.
  • Proven ability to collaborate with cross-functional teams.


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