Experience Manager

2 weeks ago

Chennai, Tamil Nadu, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Experience Manager

The Experience Manager will be responsible for creating memorable brand experiences that strengthen the premium brand.

This includes planning and executing high-impact activations, managing experiential programs in theatres, and developing strategic merchandise initiatives to build awareness and engagement.

Key Responsibilities:
  • Experiential Programs and Brand Activations
    • Plan, manage, and execute events such as theatre launches, fan screenings, premieres, and special previews.
    • Develop and implement brand activations in theatres that drive audience engagement and create buzz around the EPIQ experience.
    • Coordinate with exhibitors, creative agencies, and vendors to ensure smooth delivery of events and activations.
    • Track performance and ROI of activations, providing insights for continuous improvement.
  • Merchandise Strategy and Execution
    • Develop premium branded merchandise to support theatre launches, major movie releases, and promotional campaigns.
    • Oversee the design, production, and distribution process in collaboration with creative and production partners.
    • Explore opportunities for co-branded or limited-edition merchandise in partnership with studios and large consumer brands.
    • Ensure merchandise aligns with EPIQ's premium brand positioning and enhances brand visibility.
  • Required Qualifications & Skills
    • 5–7 years of experience in event management, mall activations, brand activations, or merchandise strategy.
    • Strong project management and execution skills with experience managing multiple campaigns simultaneously.
    • Proven ability to collaborate with creative agencies, vendors, and external partners.
    • Excellent communication and negotiation skills.
    • Creative thinker with a keen eye for detail and design.
    • Passion for cinema, entertainment, or experiential marketing.
  • Preferred Qualifications
    • Experience in executing large-scale brand activations or events for consumer, lifestyle, or entertainment brands.
    • Prior exposure to merchandise planning, design, and production.
    • Familiarity with entertainment marketing, media, or cinema exhibition is a plus.
  • Work Environment
    • This role involves working closely with marketing, creative, and exhibition teams. Travel to EPIQ theatre sites and partner events will be required.

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