Digital Experience Manager

2 weeks ago

Chennai, Tamil Nadu, India beBeeMerchandiser Full time ₹ 15,00,000 - ₹ 25,00,000
Optimizing Customer Experiences

This role is focused on enhancing customer engagement through strategic design and execution.

Key Responsibilities:
  • Digital Merchandising Strategy & Execution
    • Develop and manage category pages, promotional campaigns and email content to elevate customer interaction.
    • Drive search improvement initiatives to optimize discoverability and conversion rates.
  • Customer Experience Enhancement
    • Analyze customer behavior to identify opportunities and resolve friction points.
    • Design and execute strategies that improve online customer experiences.
  • Content Management & Web Analytics
    • Collaborate with cross-functional teams to deliver merchandising projects under tight timelines.
    • Stay current with e-commerce trends and technologies to inform merchandising decisions.
  • Collaboration & Project Delivery
    • Work closely with cross-functional teams to deliver merchandising projects efficiently.
    • Ensure consistency and quality across all digital touchpoints.
  • Taxonomy & Navigation Enhancement
    • Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
    • Support search attribute optimization to enhance product visibility.

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