Digital Channel Marketing Lead

2 days ago

Kozhikode, Kerala, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,10,000
Product Marketing Executive Role

We are seeking a skilled Product Marketing Executive to lead marketing initiatives for our direct-to-consumer website channel, driving engagement and positioning the website as the preferred shopping destination.

  • Develop and market website value propositions and features to increase awareness and adoption.
  • Collaborate with cross-functional teams to align research findings with feature positioning and improve user experience.
  • Plan and execute multi-channel marketing campaigns across digital and offline channels.
  • Conduct user research to gather insights from surveys, interviews, and data analysis.
  • Track key performance indicators (KPIs) such as adoption rate, engagement, and retention post-launch.

Qualifications:

  • Proven track record of leading go-to-market strategies in consumer product marketing.
  • Experience in B2C brands, preferably D2C.
  • Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies.
  • Experience in using data and research to craft user personas and develop targeted marketing strategies.

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