Digital Marketing Leader

18 hours ago

Kozhikode, Kerala, India beBeedigitalmarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

Job Description:

We are seeking a highly motivated and experienced Digital Marketing Specialist to lead and execute our digital marketing strategies.

  • Key Responsibilities:
  • Media Management:
  • Spearhead the development and execution of content across all social media platforms, elevating brand visibility and engagement.
  • Maintain and manage a comprehensive social media calendar, ensuring timely and cohesive posting.
  • Collaborate with external agencies for specialized social media or digital advertising efforts, maximizing results.
  • Digital Advertising & Paid Media:
  • Design, execute, and optimize paid digital campaigns across various channels, driving conversions and return on investment.
  • Manage campaign budgets effectively, allocating resources for maximum impact.
  • Website & E-commerce Management:
  • Oversight of website functionality and user experience, ensuring seamless performance and conversion optimization.
  • Analyze online sales data to identify trends and areas for improvement, informing data-driven decisions.
  • Implement SEO best practices to enhance organic search rankings and drive targeted traffic.
  • Reporting & Analytics:
  • Generate actionable reports and conduct in-depth analysis of digital marketing activities, providing strategic insights and recommendations.
  • Monitor key performance indicators (KPIs) across all digital channels, informing optimized strategies.
  • Lead Generation:
  • Develop and execute targeted lead generation campaigns to expand the customer database and drive conversions.
  • Market Research & Intelligence:
  • Conduct thorough market research and competitor analysis, focusing on digital strategies, product offerings, pricing, and promotional activities.
  • Stay updated with industry trends, best practices, and emerging digital marketing technologies, leveraging this knowledge to drive business growth.
  • Innovation:
  • Continuously explore innovative marketing concepts and ideas to enhance brand presence, customer engagement, and sales.

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