Digital Marketing Expert

3 days ago

Kozhikode, Kerala, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are looking for a Digital Marketing Strategist to lead and execute our digital marketing campaigns.

Job Description

The ideal candidate will be responsible for developing and executing content across all social media platforms, driving digital campaigns, optimizing our e-commerce platform, and engaging our target audience.

This role requires a blend of creative thinking, analytical skills, and hands-on execution. The successful candidate will have a proven track record of delivering results-driven digital marketing campaigns.

Key Responsibilities:
  • Develop and execute content for all social media platforms (Facebook, Instagram, YouTube, etc.) to enhance brand visibility and engagement.
  • Handle day-to-day management of all social media pages, including scheduling posts, community management, and trend monitoring.
  • Maintain and manage a comprehensive social media calendar.
Digital Advertising & Paid Media:
  • Plan, execute, and optimize paid digital campaigns across various channels, including Google Ads (GDN | Search), YouTube Ads, Performance Ads, and Programmatic Ads.
  • Manage and allocate the digital campaign budget.
Website & E-commerce Management:
  • Oversee the functionality and user experience of the company website, ensuring it is optimized for performance and conversion.
  • Track and analyze online sales data to identify trends and areas for improvement.
Reporting & Analytics:
  • Generate regular reports and conduct in-depth analysis of all digital marketing activities, providing actionable insights and recommendations.
  • Monitor and report on key performance indicators (KPIs) across all digital channels.
Lead Generation:
  • Develop and execute effective lead generation campaigns to expand customer database and drive conversions.
Market Research & Intelligence:
  • Conduct thorough market research and competitor analysis, specifically focusing on digital strategies, product offerings, pricing, and promotional activities of competitors.
  • Stay updated with industry trends, best practices, and emerging digital marketing technologies.

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