
Digital Acquisition Lead
4 days ago
About the Role
We are seeking a highly skilled Digital Acquisition Lead to spearhead our lead generation efforts.
This role has a primary focus on paid digital distribution and is ideal for a results-driven individual who can strategically manage and expand distribution channels while reducing reliance on third parties.
- Paid Digital Distribution: Lead and manage all paid digital distribution channels, including Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
- Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy. This includes the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
- Channel Management: Take full ownership of key distribution channels. This involves removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
- Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
Responsibilities include:
- Developing and implementing a comprehensive lead acquisition strategy
- Managing and optimizing paid digital distribution channels
- Taking ownership of key distribution channels and streamlining their operations
- Conducting experiments to improve campaign performance and identifying new opportunities for growth
Key Skills:
- Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads
- Social Media Acumen: An obsession with social media platforms and the ability to identify and leverage viral trends for marketing advantage
- Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies
- Growth Strategy: Capacity to ideate, execute, and iterate on growth strategies from start to finish
- Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights
- Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities
- Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods
- Communication: Effective communication skills for internal reporting and collaboration
The ideal candidate will be a strategic thinker who can drive business growth through effective lead generation and distribution.
Our team is looking for someone who is passionate about digital marketing and has a proven track record of success in lead acquisition.
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