
Subscription Retention Specialist
1 week ago
Job Overview
- The primary goal of this role is to develop and execute strategic marketing initiatives aimed at enhancing subscriber retention across various channels.
Key Responsibilities:
- Design and manage multi-channel retention campaigns, incorporating email, direct mail, and on-site messaging.
- Collaborate with internal stakeholders to develop key messaging points and direct response creative for multiple mediums.
- Develop best practices for email marketing and share them with cross-functional teams.
- Monitor campaign performance, analyzing metrics such as email metrics, conversion rates, and retention to assess effectiveness and ROI.
Required Skills:
- Excellent knowledge of retention marketing tools, including platforms like Moengage, WebEngage, or CleverTap.
Benefits:
- Opportunity to work on cutting-edge retention marketing strategies.
- Chance to partner with cross-functional teams to drive business growth.
Why This Role?
- This role offers a unique blend of strategy and execution, making it an exciting opportunity for those passionate about retention marketing.
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