Senior Lifecycle Marketing Specialist

4 days ago

Mumbai, Maharashtra, India beBeeLifecycle Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Lifecycle Marketing Manager Job Description

We are seeking a highly skilled Lifecycle Marketing Manager to join our team. The ideal candidate will have experience in marketing automation and lifecycle marketing, with a strong analytical mindset and campaign operations expertise.

Job Responsibilities:

  • Nurture & Email Campaigns: Own lead nurture programs across email and automated workflows, build tailored nurture tracks for different personas (mid-market vs enterprise), and design and execute paid retargeting campaigns (LinkedIn, display, etc.) to re-engage prospects.
  • Lifecycle & Retargeting: Align nurture + ad campaigns with Demand Gen sequencing and partner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).
  • Database & Funnel Optimization: Manage lead segmentation, scoring models, and engagement triggers, run experiments to optimize conversion at each stage of the funnel, and provide insights on lead quality, conversion rates, and CAC efficiency.
  • Analytics & Reporting: Report on funnel conversion health to leadership and track key performance indicators (KPIs) such as MQL → SQL conversion rate, SQL → Meeting conversion rate, engagement metrics on nurture campaigns (open rates, CTR, pipeline touched), and CAC payback period improvement.

Required Skills and Qualifications:

  • 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)
  • Strong analytical mindset with campaign ops experience
  • B2B SaaS or demand gen-heavy environment background
  • Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus

About Us:

We offer a dynamic work environment that fosters collaboration, innovation, and growth. Our team is passionate about delivering exceptional results and making a meaningful impact.

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