Lifecycle Marketing Manager

4 days ago

Mumbai, Maharashtra, India Pepper Content Full time

Core GoalMaximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL → SQL → Opportunity → Closed Won.Key ResponsibilitiesNurture & Email CampaignsOwn lead nurture programs across email and automated workflows.Build tailored nurture tracks for different personas (mid-market vs enterprise).Lifecycle & RetargetingDesign and execute paid retargeting campaigns (LinkedIn, display, etc.) to re-engage prospects.Align nurture + ad campaigns with Demand Gen sequencing.Content & Campaign IntegrationPartner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).Ensure lifecycle flows align with ABM and outbound campaigns.Database & Funnel OptimizationManage lead segmentation, scoring models, and engagement triggers.Run experiments to optimize conversion at each stage of the funnel.Analytics & ReportingProvide insights on lead quality, conversion rates, and CAC efficiency.Report on funnel conversion health to leadership.KPIsMQL → SQL conversion rateSQL → Meeting conversion rateEngagement metrics on nurture campaigns (open rates, CTR, pipeline touched)CAC payback period improvementIdeal Background4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)Strong analytical mindset with campaign ops experienceB2B SaaS or demand gen-heavy environment backgroundFamiliarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus

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