
Lifecycle Marketing Professional
3 days ago
Job Title: Lifecycle Marketing Manager
Job Summary:This role involves designing and optimizing lifecycle campaigns to maximize conversion across the funnel.
Key Responsibilities:- Nurture & Email Campaigns: Own lead nurture programs across email and automated workflows, building tailored tracks for different personas.
- Lifecycle & Retargeting: Design and execute paid retargeting campaigns to re-engage prospects, aligning with Demand Gen sequencing.
- Database & Funnel Optimization: Manage lead segmentation, scoring models, and engagement triggers, running experiments to optimize conversion at each stage of the funnel.
- Analytics & Reporting: Provide insights on lead quality, conversion rates, and CAC efficiency, reporting on funnel conversion health to leadership.
- 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)
- Strong analytical mindset with campaign ops experience
- B2B SaaS or demand gen-heavy environment background
- Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.)
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