Lifecycle Marketing Professional

3 days ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 24,00,000

Job Title: Lifecycle Marketing Manager

Job Summary:

This role involves designing and optimizing lifecycle campaigns to maximize conversion across the funnel.

Key Responsibilities:
  • Nurture & Email Campaigns: Own lead nurture programs across email and automated workflows, building tailored tracks for different personas.
  • Lifecycle & Retargeting: Design and execute paid retargeting campaigns to re-engage prospects, aligning with Demand Gen sequencing.
  • Database & Funnel Optimization: Manage lead segmentation, scoring models, and engagement triggers, running experiments to optimize conversion at each stage of the funnel.
  • Analytics & Reporting: Provide insights on lead quality, conversion rates, and CAC efficiency, reporting on funnel conversion health to leadership.
Ideal Background:
  • 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)
  • Strong analytical mindset with campaign ops experience
  • B2B SaaS or demand gen-heavy environment background
  • Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.)


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