Lifecycle Marketing Manager

2 days ago

Mumbai, Maharashtra, India Pepper Content Full time

Core Goal

Maximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL → SQL → Opportunity → Closed Won.

Key Responsibilities

Nurture & Email Campaigns

  • Own lead nurture programs across email and automated workflows.
  • Build tailored nurture tracks for different personas (mid-market vs enterprise).

Lifecycle & Retargeting

  • Design and execute paid retargeting campaigns (LinkedIn, display, etc.) to re-engage prospects.
  • Align nurture + ad campaigns with Demand Gen sequencing.

Content & Campaign Integration

  • Partner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).
  • Ensure lifecycle flows align with ABM and outbound campaigns.

Database & Funnel Optimization

  • Manage lead segmentation, scoring models, and engagement triggers.
  • Run experiments to optimize conversion at each stage of the funnel.

Analytics & Reporting

  • Provide insights on lead quality, conversion rates, and CAC efficiency.
  • Report on funnel conversion health to leadership.

KPIs

  • MQL → SQL conversion rate
  • SQL → Meeting conversion rate
  • Engagement metrics on nurture campaigns (open rates, CTR, pipeline touched)
  • CAC payback period improvement

Ideal Background

  • 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)
  • Strong analytical mindset with campaign ops experience
  • B2B SaaS or demand gen-heavy environment background
  • Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus

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