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Senior Digital Marketing Specialist

1 month ago

Lucknow, Uttar Pradesh, India Paykrmedia Full time

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to join our team at Paykrmedia. In this role, you will be responsible for managing and optimizing paid advertising campaigns across various platforms to achieve business objectives.

Job Description

The ideal candidate will have a proven track record of success in managing PPC campaigns, with expertise in keyword research, ad creation, and budget management. You will work closely with our marketing team to develop and implement effective strategies to drive brand visibility, lead generation, and sales.

Responsibilities
  • Campaign Strategy and Planning:
    • Develop and implement comprehensive PPC strategies to achieve business goals.
    • Conduct thorough keyword research and competitor analysis to identify opportunities for growth.
    • Plan and execute PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media.
  • Ad Creation and Optimization:
    • Create compelling ad copy and design engaging ad creatives that resonate with our target audience.
    • Optimize ad campaigns for maximum performance by adjusting bidding strategies, targeting options, and budget allocation.
    • A/B test ad variations to identify the most effective messaging and creative elements.
  • Keyword Management:
    • Conduct ongoing keyword research to identify relevant and high-performing keywords.
    • Monitor and update keyword lists to improve campaign relevance and performance.
    • Implement negative keywords to reduce irrelevant clicks and improve ROI.
  • Data Analysis and Reporting:
    • Analyze campaign performance data using tools like Google Analytics and other reporting platforms.
    • Provide regular performance reports and insights to the marketing team.
    • Identify trends and opportunities for optimization to drive continuous improvement.
  • Budget Management:
    • Monitor and manage daily, weekly, and monthly budget allocations to ensure cost-effectiveness.
    • Adjust bidding strategies and budgets based on campaign performance and goals.
  • Staying Up-to-Date:
    • Stay current with industry trends, algorithm updates, and new features on advertising platforms.
    • Recommend and implement new strategies to capitalize on emerging opportunities.

Salary: $80,000 - $110,000 per year, depending on experience and qualifications. The estimated salary range is based on industry standards and reflects the value we believe you will bring to our team.