Digital Marketing Strategist Position

4 days ago


Lucknow, Uttar Pradesh, India Digital Doctor Clinic Full time
Job Title:
Digital Marketing Strategist Position

About Us:
At Digital Doctor Clinic, we are dedicated to providing exceptional healthcare services to our patients. We believe in the importance of digital marketing in reaching our target audience and promoting our brand.

Job Description:
We are seeking a highly skilled Digital Marketing Strategist to join our team. The ideal candidate will have a strong background in digital marketing, with experience in social media management, paid advertising campaigns, and content creation. The successful candidate will be responsible for developing and implementing digital marketing strategies that drive brand awareness, generate leads, and enhance online engagement across various digital channels.

Social Media Management:
The Digital Marketing Strategist will be responsible for managing social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and others. This includes creating and curating high-quality content, monitoring performance, and analyzing results to optimize campaigns and improve engagement.

Paid Advertising Campaigns:
The Digital Marketing Strategist will also be responsible for planning, executing, and optimizing digital ad campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads. This involves conducting A/B testing, analyzing performance metrics, and adjusting campaigns to ensure maximum ROI.

Content Creation and Strategy:
The Digital Marketing Strategist will work closely with internal teams to create compelling content for websites, blogs, email newsletters, and social media. This includes optimizing content for SEO, user engagement, and aligning with healthcare industry standards and regulations.

Analytics and Reporting:
The Digital Marketing Strategist will analyze and report on key performance indicators (KPIs) such as reach, engagement, conversion rates, and return on investment (ROI) for all digital marketing activities. This includes using analytics tools like Google Analytics, Facebook Insights, and others to track progress and adjust strategies as needed.

Qualifications & Requirements:
We are looking for a highly motivated and experienced Digital Marketing Strategist who has:
- Minimum 2-3 years of hands-on experience in digital marketing, with a strong focus on social media management and running paid advertising campaigns.
- Proven track record of running successful campaigns on social media platforms and Google Ads.
- Strong knowledge of social media marketing, digital advertising, SEO, and analytics tools.
- Proficient in creating and managing paid media campaigns, analyzing results, and optimizing for better performance.
- Excellent communication skills, with the ability to create engaging content that aligns with brand voice and objectives.

Salary:
$80,000 - $100,000 per year.

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