Digital Marketing Specialist
3 weeks ago
About Fx Retina DMA:
">Fx Retina DMA is a performance-driven digital marketing agency that excels in delivering advanced marketing solutions to help businesses thrive.
">We are currently seeking an accomplished Digital Marketing Specialist - Lead Generation Expert with a minimum of 2 years of experience in managing successful Google Ads campaigns.
">The ideal candidate will possess a strong understanding of lead generation fundamentals, conversion tracking, and analytical skills to drive campaign success.
">Key Responsibilities:
">Lead Generation Campaign Management:
">- ">
- Create, manage, and optimize Google Ads campaigns to generate high-quality leads.">
- Develop data-driven strategies to improve cost-per-lead (CPL) and cost-per-acquisition (CPA) while driving conversion growth.">
- Implement A/B testing for landing pages and campaign structures to enhance performance.">
- ">
Conversion Tracking Expertise:
">- ">
- Set up and manage both basic and dynamic conversion tracking using Google Ads, Google Tag Manager (GTM), and Google Analytics 4.">
- Ensure accurate tracking of key performance indicators (KPIs) such as conversions, CPL, and ROI.">
Strategic Planning & Execution:
">- ">
- Develop customized strategies for clients based on their business goals, industry trends, and market conditions.">
- Continuously monitor campaign performance and adjust strategies to optimize results.">
- ">
Creative & Audience Experimentation:
">- ">
- Experiment with different creative angles, audience segmentation, and targeting techniques to maximize campaign results.">
- Collaborate with design teams to create compelling ad creatives.">
Tools Proficiency:
">- ">
- Work proficiently with digital marketing tools such as SEMRush, Ahrefs, GTM, and Google Ads library.">
- Utilize Google Sheets and Excel to manage reporting and present campaign insights.">
Client Communication:
">- ">
- Maintain strong communication with clients, providing performance reports, insights, and recommendations.">
- Set realistic goals for clients and outline clear roadmaps to achieve them.">
Team Collaboration:
">- ">
- Collaborate with team members and delegate tasks to junior staff when needed.">
- Share insights and best practices with the team to improve overall performance.">
Required Qualifications:
">- ">
- Experience: 2+ years of proven experience managing successful Google Ads campaigns.">
- Strong understanding of lead generation fundamentals and conversion tracking.">
- Proficient in English with excellent communication skills.">
- Ability to set and manage client expectations while delivering consistent performance improvements.">
- Familiarity with key digital marketing tools like SEMRush, Ahrefs, and GTM.">
- Analytical mindset with a problem-solving approach.">
Nice-to-Have:
">- ">
- Prior experience in a digital marketing agency.">
- Experience managing large budgets and scaling Google Ads campaigns.">
- Knowledge of Facebook Ads is an added advantage.">
- Expertise in Google Sheets and reporting techniques.">
Estimated Salary: ₹30,000.00 - ₹40,000.00 per month
">Job Type: Full-time
">Location: In person (Lucknow)
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