Marketing Communications Specialist

3 weeks ago


Lucknow, Uttar Pradesh, India TheGradStory Full time

About the Role

TheGradStory is seeking a results-driven Marketing Communications Specialist to oversee marketing efforts in collaboration with our marketing vendor.

Key Responsibilities:

  • Campaign Coordination: Monitor and review marketing campaigns executed by the vendor, ensuring alignment with our brand strategy and business objectives.
  • Content Development: Collaborate closely with our marketing vendor to develop high-quality content for social media, blogs, newsletters, and marketing collaterals.
  • Performance Analysis: Review campaign performance reports provided by the vendor, extract actionable insights, and suggest improvements.
  • Vendor Management: Act as a liaison between internal teams and the marketing vendor to align marketing efforts with broader company goals.
  • Event Promotion: Support the vendor in promoting webinars, events, and collaborations with universities and student organizations.

What We're Looking For:

  • Education: Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience: 1-2 years of experience in marketing or digital marketing (experience in EdTech or student-centric platforms is a plus).
  • Skills:
  • Strong understanding of social media platforms (Instagram, YouTube, etc.).
  • Content creation and copywriting skills.
  • Familiarity with marketing tools like Google Analytics, Meta Business Suite, Canva, and email marketing platforms.
  • Data-driven mindset with strong analytical skills.
  • Excellent communication and vendor management abilities.

Estimated Salary: ₹800,000 - ₹1,200,000 per annum

Why Join Us?

  • Work with a purpose-driven brand making a global impact.
  • Be part of a collaborative and growth-focused team.
  • Gain hands-on experience with diverse marketing projects.
  • Enjoy flexibility and opportunities for career advancement.


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