Digital Marketing Strategist and Education Leader

2 days ago


Chennai, Tamil Nadu, India Digital Scholar Full time

As a key member of the Digital Scholar team, you will be responsible for leading the company's social media growth strategy while overseeing training and curriculum development for MBA students. This unique role combines your expertise in digital marketing with education leadership.

Job Responsibilities
  • Social Media Growth: Manage Digital Scholar's online presence across Instagram, LinkedIn, Twitter, YouTube, and Facebook by developing content calendars and collaborating with designers and video editors.
  • Content Strategy: Optimize organic and paid growth strategies to increase reach and lead generation using data-driven content marketing and community-building techniques.
  • Influencer & Community Engagement: Engage with students, alumni, and industry leaders through collaborations and live sessions, developing partnerships with ed-tech brands and influencer-driven campaigns.
Education Leadership
  • Curriculum Development: Assist in curriculum planning and structuring course modules for trainers, ensuring training sessions are practical, interactive, and industry-relevant.
  • Trainer & Student Engagement: Supervise faculty for effective content delivery and student learning experience, providing real-time feedback and optimizing training methodologies.
  • AI & Automation in Training: Leverage AI tools like ChatGPT and HeyGen for interactive learning and work on creating AI-driven educational content.


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