Digital Marketing Leader

7 days ago

Chennai, Tamil Nadu, India Right Advisors Private Limited Full time
About Right Advisors Private Limited
Right Advisors Private Limited is a dynamic organization seeking a seasoned marketing professional to lead our digital marketing efforts. This role demands strategic thinking, innovative approaches, and hands-on execution to achieve measurable results.

Job Summary
We are looking for a Digital Marketing Leader with extensive experience in growth and strategy to drive our marketing initiatives forward. The ideal candidate will be a proactive leader who can balance strategic planning with tactical execution to achieve business objectives.

Key Responsibilities:
  • Marketing Strategy and Execution: Develop and implement comprehensive marketing strategies aligned with organizational goals.
  • Cross-Functional Collaboration: Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns.
  • Project Management: Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams.
  • Brand Management: Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events.
  • Performance Marketing: Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition.
  • Content and Digital Marketing: Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement.
  • Media Planning and Buying: Manage budgets for media buys across traditional and digital platforms to ensure maximum reach and cost efficiency.
  • Customer Insights and Analytics: Leverage data-driven insights to identify market trends, customer preferences, and campaign performance metrics.
  • Team Leadership and Development: Build and mentor a high-performing marketing team, fostering collaboration and accountability.
  • Stakeholder Communication: Regularly report marketing performance to senior leadership, aligning strategies with business priorities.

Qualifications:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • MBA Preferred
  • Proven experience in Marketing Strategy, Growth, Technical & brand management, strategy, and large-scale campaigns.
  • In-depth experience of working in organized setups.
  • Excellent negotiation, project management, and analytical skills.

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