Digital Content Strategist

4 days ago


Chennai, Tamil Nadu, India IshqME Full time
Job Title: Digital Content Strategist

Location: Remote/ Chennai

Job Type: Full-time

Experience Required: Minimum 2 years

We are seeking a skilled and motivated Digital Content Strategist with a passion for fashion to join our team at IshqME. As a content marketing specialist, you will be responsible for creating high-quality, engaging, and SEO-optimized content across various platforms. This role offers an excellent opportunity to hone your skills in digital content marketing while contributing to the success of our online strategy.

About IshqME
IshqME is designed for the contemporary woman with international sensibilities and eclectic tastes. Our designs know no boundaries and come in a myriad of shades right from elements of nature to far-flung corners of the world. All our designs, be it apparel, bags & jewelry, are original and inspired by women with global sensibilities.

Key Responsibilities:
• Assist in developing content calendars and strategies aligned with marketing goals and SEO objectives.
• Create clear, engaging, and well-researched content for blogs, website pages, product descriptions, and other marketing materials.
• Apply on-page and off-page SEO best practices to improve search engine rankings, increase organic traffic, and enhance visibility for targeted keywords.
• Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-traffic keywords and incorporate them naturally into content.
• Optimize titles, meta descriptions, headers, and internal linking structures for better search engine performance.
• Monitor and analyze competitors' content and SEO strategies to ensure our content stays relevant and competitive.
• Edit and proofread content to ensure high-quality standards, including grammar, spelling, and consistency.
• Work closely with the marketing, design, and development teams to ensure content is integrated across various channels effectively.

Requirements:
• You are a natural persuasive communicator and love engaging with people.
• You are passionate about writing engaging content that influences your audience.
• You have a minimum of 2 years of proven experience as a digital content writer or content strategist.
• You understand the basic principles of SEO, keyword research, and on-page SEO techniques.
• You are able to work independently and manage time effectively to meet deadlines.
• At the same time, thrive in a collaborative creative environment.

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