Digital Content Strategist

3 days ago


Chennai, Tamil Nadu, India SK design ,House of SK,SITU Full time

We're seeking a creative and strategic Digital Content Strategist to join the SITU team.

About the Role

This position involves overseeing and elevating our social media presence, engaging our audience, and driving growth through compelling content and campaigns. Key responsibilities include:

  • Developing and managing social media strategies across platforms like Instagram, Facebook, and YouTube.
  • Creating engaging content that aligns with our brand voice, including visuals, captions, and stories.
  • Monitoring and analysing social media performance, making data-driven adjustments to enhance engagement and reach.
  • Collaborating with the content and marketing teams to plan and execute social campaigns.
  • Engaging with followers to build community and increase brand loyalty.
  • Reporting regularly on social media performance, offering insights and recommendations for growth.

To be successful in this role, you'll need:

  • A proven track record as a Social Media Manager, ideally in fashion or lifestyle brands.
  • Proficiency with social platforms (Instagram, Facebook, YT, etc.) and content creation tools.
  • Strong copywriting skills, with an adaptable brand tone.
  • The ability to analyse metrics, track performance, and optimize strategies.
  • Knowledge of current social media trends and best practices.
  • An organised, detail-oriented approach, with the ability to manage multiple campaigns.
  • A creative, proactive mindset, focused on audience growth.


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