
Strategic Analytics Leader
23 hours ago
About this role:
As a strategic leader, you will drive customer and business analytics initiatives to inform data-driven decision-making. You will partner with cross-functional teams, lead a small analytics pod, and set the vision for how insights drive growth and loyalty across retail and digital touchpoints.
The ideal candidate will have 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce. They will possess strong track records in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV) and hands-on expertise with analytics tools, dashboards, and SQL.
Key Responsibilities:
- Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
- Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
- Manage and prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
- Mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
- Pilot AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
- Communicate insights clearly and effectively to leadership and cross-functional teams.
Requirements:
- Proven experience in leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a plus.
- Strong stakeholder management and communication skills to translate data into business action.
Why This Role Matters:
- Be a key driver of customer retention, loyalty, and engagement strategy with data at the core.
- Lead high-visibility projects that directly impact growth and revenue.
- Work in a culture that values innovation, ownership, and data-driven decision-making.
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