Digital Content Strategist

7 days ago


Gurgaon Gurugram Bilaspur Haryana, India beBeeMessaging Full time US$ 90,000 - US$ 1,20,000

We are seeking a Conversion-Focused Copywriter to join our team as a Product Marketing Manager. The ideal candidate will have a strong background in creating high-impact website copy and messaging strategies that drive revenue.

About the Job

This role is responsible for crafting compelling, persuasive content that resonates with our target audience. As a key member of our growth team, you will work closely with designers, product managers, and marketing specialists to ensure that every piece of website content drives action and increases conversions.

Key Responsibilities
  • Create and test high-impact website copy across key landing pages
  • Develop a messaging framework based on user personas, pain points, and competitor analysis
  • Optimize website content using A/B testing to identify what resonates best with our audience
  • Analyze performance metrics (CTR, bounce rate, conversions, etc.) and iterate copy based on insights
Requirements
  • 3-6 years of experience in product marketing, website content strategy, or conversion copywriting
  • Proven track record of increasing website conversions through messaging and content optimization
  • Expertise in A/B testing tools, heatmaps, and website analytics (Google Analytics, Hotjar, etc.)
  • Strong writing and copy-editing skills with an eye for persuasive, action-oriented messaging

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