Customer Lifecycle Manager

5 days ago

Belgaum, Karnataka, India beBeeRetention Full time ₹ 8,00,000 - ₹ 10,00,000
Customer Relationship Management and Retention Role

This is a dynamic Assistant Manager position in CRM & Retention aimed at strengthening our relationship with loyal customers through data-driven insights, creative campaigns, and automation.

  • Key Responsibilities:
  • Design customer lifecycle management journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention to boost Repeat Purchase Rate, AOV, and CLV.
  • Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts to drive targeted CRM strategies.

Closer collaboration with performance marketing and creative teams will help craft high-converting retention campaigns ensuring consistent brand voice, empathy, and care in all CRM communications.

  • Loyalty & Retention Programs:
  • Drive sign-ups, redemptions, and customer delight for our Loyalty Program.
  • Develop VIP & Subscriber Programs to enhance LTV.
  • Partner with CX teams to ensure issue resolution translates into retention opportunities.

The ideal candidate should have 3-5 years of experience in CRM, Retention, or Customer Engagement with strong knowledge of CRM tools, automation, and analytics platforms. An analytical mindset, creativity, and ability to personalize content are essential.

We offer a fast-paced, entrepreneurial environment where ideas are valued, the opportunity to scale a high-growth D2C brand trusted by millions, and a purpose-led, sustainable brand shaping the future of clean beauty.

Required Skills and Qualifications:
  • 3-5 years of experience in CRM, Retention, or Customer Engagement
  • Strong knowledge of CRM tools, automation, and analytics platforms
Benefits:
  • Fast-paced, entrepreneurial environment
  • Opportunity to scale a high-growth D2C brand
  • Purpose-led, sustainable brand

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