Lead Consumer Insights Strategist

7 hours ago


Thāne, Maharashtra, India beBeeConsumer Full time ₹ 20,00,000 - ₹ 40,00,000
Job Title: Consumer Insights Manager

The ideal candidate will be a visionary leader with exceptional expertise in consumer insights, brand strategy, and research.

Key Responsibilities:

  • Develop and execute strategic initiatives to decode consumer journeys, inform product and service design, and drive impactful business outcomes.
  • Establish an always-on intelligence engine to capture evolving needs, expectations, and behaviors of target audiences.
  • Conduct cultural and category studies to identify emerging trends shaping the market landscape.
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.

Requirements:

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve complex business problems.
  • Having a fair understanding of quantitative research techniques is desirable.
  • Proven ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills to influence senior leadership.


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